4/5/2023 0 Comments Utm tracking![]() ![]() (For example, be sure to consistently use the term Social if that’s how you want it to appear in your reports. This is especially important because UTM parameters are case-sensitive. Copy the generated URL and share it on the platform of your choice.įor consistency, keep a spreadsheet which keeps track of which Parameters you use and for what.Add the information you'd like to use for tracking (at minimum, include a Source, Medium, and Campaign name).Go to the Campaign URL Builder and input your target webpage URL.External links pointing to your website.Good places for UTMsĪ number of good places to add UTM tagged links include: Now, whenever a user clicks the “Learn more” link, Analytics will register Giving as a source and track the data appropriately. (This example doesn't show an optional UTM term that can be used to provide additional context regarding the promotional period (e.g: Winter 2021).) utm_content: EN – The target language for the link.utm_campaign: 200 legacy challenge is the promotional campaign (%20 denotes a space and can be ignored for our purposes).utm_medium: Homepage Hero – The link is located in the homepage hero.
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